πŸ‘‰ What $400 got one local business last month


Hey Local Business Friends

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In February, our local business partners appeared across multiple parent touchpoints β€” each one a moment when a local family was actively in research or decision mode.

βœ“ Weekend activity roundups β€” emailed to 15,000+ local subscribers
βœ“ Instagram reels highlighting family-friendly local businesses
βœ“ Email features to local parents with direct links and descriptions
βœ“ Site search results for parents looking for specific activities and camps
βœ“ Things to Do This Weekend guides β€” saved and reshared by parents

Parents often discover a business in one place and return through another before deciding. The compounding effect of multiple touchpoints is what generates the "I found you through Plano Moms" moment.


Abbie’s Morning Musings

Hi everyone,

March always feels like the moment families look up from winter and start making decisions. The results from our most recent campaigns reflect exactly that β€” and I wanted to share a few numbers that I think tell an interesting story.

Three recent campaigns, three different budgets, three different types of businesses:

What I find meaningful about these results isn't just the numbers β€” it's when the parents engaged. These weren't passive scrollers. They were local families actively researching childcare, planning a special event, and thinking ahead about summer water safety. That's the difference between visibility and reach that actually influences decisions.

β€” Abbie

6009 W. Parker Rd, Ste 149-177, Plano, TX 75093

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Our Weekly Inside Scoop

Hi friend! I'm Abbie, and I've spent over a decade finding the best of Plano, Frisco, Allen, McKinney, and beyond β€” so you don't have to dig for it yourself. Subscribe and get real local recs, first dibs on events and openings, and honest takes from someone who's actually been there with her own kids in tow.

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