Hey Local Business Friends

It's only the second month of the year, but 2026 probably needs to be a strong one for you, your business or the business you work for.

Don't worry - we've got you!

• Summer Camp season has now started. We are LESS than 2 weeks before launch, so get listed now!
• Limited Annual Listings packages are available. Lock it in once, stop worrying about it until 2027! Payment plans are also available.
• Coming soon - an exciting opportunity to easily promote and include your events on our calendar

Help us Celebrate!

Right now, we are crossing 50,000 FOLLOWERS on both our Facebook page and our Instagram account, for a total of 100,000 FOLLOWERS across those platforms.

That's a BIG DEAL. More and more local families are following our content and using our resources every single day.

Abbie’s Morning Musings

Parents aren’t discovering businesses the way they used to — and that’s okay.

Most start by noticing ideas through social content, creators, or a recommendation from another parent. Later, they take a moment to Google, double-check, and make sure it feels like the right fit for their family.

That’s why showing up early matters more than showing up loud.

Traditional media and PR still play a role, but mostly as reassurance — a quiet signal that others have been there and had a good experience.

February is when parents stop saving ideas and start choosing.

The businesses that feel familiar and trusted now are the ones parents feel good saying yes to later.

— Abbie

🎉 Birthday Parties Are Top of Mind Right Now

As we work on our Birthday Party content, here’s what we’re hearing from parents behind the scenes:

What parents are asking right now:

• Which party options are best by age?
• What places handle everything (and keep it low-stress)?
• Which parties feel special without being over-the-top?
• What books up early or sells out?

Birthday decisions are happening earlier than most people realize. Parents are comparing options weeks — sometimes months — in advance to lock in preferred dates, private spaces, and an experience their child will love.

The birthday content that performs best with parents is simple and specific:

• Clear age ranges
• What’s included (and what parents don’t have to bring)
• How long the party lasts
• Whether the space is private
• Why it feels different from a typical party

If you offer birthday parties and want to be included in our upcoming Birthday Party guides or featured content, we have a few easy ways to plug in — from listings to featured placements.

Just reply to this email and we’ll help you choose what makes sense for your business.